A customer’s main concern is the product, and where can they see a product in a most visible and best presentable way with all the necessary information?
On a display box!
Display boxes, the name itself give a clear representation of what it is. It is a box that showcases the product to the customers. It is a box that has a flat bottom, open front and all the other sides printed in beautiful patterns, company information, and other necessary details that help in getting to know the product better.
Packaging is not only about containment and protection of the product especially in the 21st century. With the increase in companies, new technologies, and advanced printing, packaging needs have changed drastically. There are a lot of other things that are expected from an effective packaging like;
- Gain customer’s attention
- Develop positive brand image
- Professional representation
- Brand recognition
What Kind of Product Packaging Can Fulfill These Needs All At Once?
Not to worry and panic over finding a packaging that is effective, customizable, sustainable, and cost-effective when you have custom designed boxes for display at your disposal. These boxes come with amazing designs and uncountable benefits that have no match to any other packaging solution available in the market, hands down.
Grab Customer’s Attention
Display boxes are made in a way to represent the product in most open and opulent way where audience can have a proper look at it. These boxes can be used anywhere and at any place where they come in contact with the audience more frequently. Custom display boxes are available in all types.
The structure of display boxes can be adjusted according to the need of the company that can perfectly fit in any space, small or large. There are different types of display packaging boxes that can be made according to the need.
- Counter top
- Floor display
- Power wing/sidekicks
- Standup boxes
These boxes can be placed on the shelves, on floor, attached to the aisles, and at the end of the aisles depending on the requirement and the space available in the establishment. They really save a lot of space for other items to be placed and stored.
Display boxes allow the product to be seen more clearly and visibly as they are not packed inside the boxes which hide most of the product. Marketing is all about representing the product in the best way possible which these boxes are perfect for. Their placing in the retailer shop is done strategically. They are placed at places that are more crowded and come in greater contact with the customers.
How many times does it happen that you have grabbed an unnecessary pack of gum or a chocolate bar at the cash counter before leaving the store?
Not to lie, it happens almost all the time.
This is called impulsive buying. When you have not planned to buy a thing but you still end up buying it. The reason is display. The ways things are displayed at the shop entice you because of their representation or attractive packaging. Display packaging is a great way to spark impulsive shopping.
Increase Brand Awareness
Custom display boxes help in creating an effective message or deliver a more prominent idea to the customers with designs that perfectly go with the company regarding use of colors, designs, and information that is to be delivered. Display boxes increase brand awareness by pointing out or highlighting the main features of the product or company. Display packaging reinforces the brand and its objectives.
As these boxes can be made in any shape, size and design that allow companies to create boxes that are easy to assemble and ship. Custom display boxes are made in a way that they are shipped folded which saves a lot of space in storage and shipping. Their light weight is a plus point in reducing shipping cost as courier companies charge according to the weight of the package.
Display packaging is proved to be the best solution for increasing sales and brand awareness and it is because of customization. These plain boxes can be designed according to the need of a company in terms of designs, colors, information, and details of their own choice. Customization allows display packaging to be created at its full potential and beat the competition.
Material like paperboard, that is used to makes these boxes is highly eco-friendly and it is important to go green to save the Earth from further pollution that has been caused by non-ecofriendly packaging. Responsible packaging is the one that is functional, effective, and sustainable, and which does not leave any waste behind. Sustainability increases the worth of a brand and helps in gaining more customers.
A Display box is not limited to the stores and the malls. It can be used at events, expos, and other places on different occasions. Custom display boxes designed in seasonal themes increase the importance and worth of the cause consequently.
If you are thinking that such effective packaging must be expensive and will cost you an ars and a leg, then you are wrong.
These custom display boxes are the most cost effective packaging and marketing solution that can boost your sales like crazy. It is because of the material that is used which is inexpensive and is mostly manufactured by recycled cardboard.
Display box packaging gives a great opportunity to the companies to communicate to their customers with their creativity and impressive packaging.