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Nowadays, Facebook has made it easy for any business to run ad campaigns to get maximum value out of their business. However, it can also become a daunting task for a few. You can go to any digital marketing agency, and all of them would say that Facebook is one of the best places to put a business ad.
However, as we said earlier, it’s important to consider a few essentials to get the best results. To make Facebook advertising work, you need to consider many factors, like ad format, ad placement, target audience, etc. Moreover, you also need to align all of these elements with the objectives and budget.
Still, we can say that running an Ad campaign is one of the cheapest yet most effective methods. Moreover, since the platform is difficult to ignore, most industries look for a PPC management company.
It’s worth noting that for most industries, the average Facebook ad cost per click or CPC ranges from 0.50 USD to 2 USD. Well, of course, it’s just a general cost, and it should depend on various other factors.
Moreover, if you feel that the whole process is daunting, you can work with any Facebook advertising agency to help you garner high-quality results. It’s essential to know how you can allocate campaign resources, optimize the ad assets, and of course, strategically make everything work out.
Facebook Guidelines For Your Ads
Well, it’s essential to have a sound knowledge of the technical aspects of Facebook advertising. So, let’s take a look at some of the available ad formats. We will also take a look at their specified dimensions.
- Image
First of all, it’s the most simple format for an advertisement on Facebook. Image ads combine a picture and text to capture the attention of your target audience. It should also be trustworthy because you wouldn’t want to put off the target market.
The minimum image resolution for Facebook ad image should be 1200×628 pixels if the ratio is around 1:9:1 or landscape mode. On the other hand, if it’s square, go with 1800×1800. The minimum dimension for the picture should be 600×600.
- Videos
According to the stats, videos can draw more customers than you can think of. A digital marketing company wishes to make its content visually pleasing. In that case, going for a video option is the most effective way to achieve goals. These are like visual assets that can engage the target market and boost the brand value. Moreover, they will also help you deliver a message that you perhaps couldn’t with just a picture alone.
- Slideshow
Generally, one can contact a local SEO expert to optimize their business company’s page and ensure that the search results are relevant. It’s one of the best ways to attract consumers and customers. However, with inbound marketing strategies, other channels are also incorporated now. In other words, if we use Facebook, it’s easy now to use slideshow and run an Ad campaign.
- Stories
Did you know that statistically speaking, stories have become an extremely popular medium to run ad campaigns? Well, many people seem to prefer watching stories, and you can easily incorporate the desired message.
Some Of The Tips To Boost Return On Investment On Facebook Ads
Even with the low ad cost of Facebook, you’d want to get the most out of your investment, right? In other words, you’d want to get a proper return on the investment. Well, don’t worry because we have selected some of the best tips to help you out.
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Using Facebook Pixel
Generally, we contact a search engine marketing consultant to get valuable advice on improving search engine results. Similarly, if you wish to get maximum return on your Facebook ads investment, it’s essential to use Facebook Pixel.
This is a code that can be added to your website either manually or can also be activated by connecting the platforms you already use, such as WordPress. This Facebook ads tool tracks conversions or web events and allows you to optimize the custom audience and retarget them through advertisements.
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A/B Testing
Using A/B Testing is also an effective way to target the audience. With this, you can direct an ad spend towards the top performer. If you don’t know how it works, you can ask any PPC management company.
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Track, Monitor & Refine
Of course, the strategies are closely linked with the Fb Guidelines for ads. However, it’s important to track and monitor the ad’s performance and check where you need to improve. You can even contact some of the best SEO company to help you out on this.
Conclusion
Running an Ad campaign is quite a good decision for sure on Facebook. There are numerous possibilities, and of course, the reach is phenomenal. So, if you have already contacted the best SEO consultant and advised you to provide ads on FB, it’s time to make the most out of it because impressive returns are guaranteed.
